TAG ARCHIVES: FASHION BRANDING
Intellectual Property Rights in Asia: Updates from Japan, Malaysia, New Zealand and Singapore
287 days ago - Featured, The Fashion LawyerJapan The Intellectual Property High Court in Tokyo recently heard the case of Perfetti Van Melle S. p.A. v Rakuten Co. Ltd. The court addressed the issue of whether Rakuten, a website organised like an “internet mall”, having numerous independent stores and dealers, could be liable for trademark infringement committed by those stores. The court … Read More
Why You Need a Social Media Policy
287 days ago - Fashion Incubator, Featured, The Fashion LawyerLet’s face it – social media is popular and whether you know it or like it, your employees are on it. Some businesses simply prohibit their employees from going on social network sites while at work. This is not realistic, especially with the increase of smart phones in Asia. I don’t think prohibition is the … Read More
Rumour Has It: YSL Contemplates a Name Change [UPDATE]
334 days ago - Vanity CoutureUpdate: It is official! Confirming the rumours, a YSL spokeswoman told WWD that in an effort to capture the energy that surrounded the mythic designer’s thrust into the ready-to-wear category in 1966, Hedi Slimane has decided to go back to basics. The brand will be Saint Laurent Paris. In 1966 it was called Saint Laurent … Read More
How to Grow your Brand: Fashion Licensing
341 days ago - The Fashion LawyerMore than $190 billion annually is made from licensed goods, and fashion accounts for 25% of that number. Licensing is very important in fashion. Today, 14 June, is the final day of the Licensing Expo in Las Vegas, USA. The expo sought to create a fertile atmosphere for brands to meet business partners and ultimately enter … Read More